Frozen freezer departments waste a lot of energy and contribute to global warming. Or to put it straight: if you have icebergs in your fridge they are missing somewhere else. To dramatise this fact, we photographed frozen freezer compartments in a documentary style, to make them look like arctic landscapes. And pointed out that a Bosch freezer with NoFrost-Technology prevents the ice from building up in the first place.
Chief Creative Officer:Eric Schoeffler
Executive Creative Director:Bastian Meneses Von Arnim
Creative Director:Daniel Bödeker
Copywriter:Daniel Bödeker, Mario Loncar
Art Director:Mario Loncar, Veit Möller
Art Buyer:Susanne Kreft
Account Manager:Britta Posner, Azade Toygar