BC Egg Marketing Board: Eggonomics

October 26, 2012Filed under Media and Food

The BC Egg Marketing Board launched a province-wide campaign to put the economic impact of cross-border shopping into perspective for consumers. Eggs are a small product, but the results of cross-border shopping are surprisingly large. The Eggonomics campaign seeks to arm consumers with surprising facts that will encourage US-bound shoppers to think twice before picking up a carton.

Advertising Agency:DDB, Vancouver, Canada
Creative Director:Cosmo Campbell, Dean Lee
Copywriter:Jon Mandell
Art Director:Dominique Magnusson
Account Director:James Pelletier
Account Supervisor:Roger Nairn
Strategy:Rob Newell
Media Company:Omd
Production Company:Transmission
Director:Joe Lafleur
Director Of Photography:Joe Lafleur
Cameraman:Mike Hawley, Aaron Mallin
Line Producer:Trevor Baines
Postproduction Company:Transmission
Editor:Bradley Smith
Audio House:Ggrp
Audio House Producers:Megan Griffiths
Audio House Engineers:Dave Gaudet, Peter Clarke
Composers:Dave Gaudet, Peter Clarke
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