While people are aware that Potash exists, the majority have no idea of the positive impact potash makes on food production. With populations growing, and arable land shrinking, efficient crop production is more important than ever. Internationally renowned sand artist Ilana Yahav, supported by computer-generated animation, creates images in potash that illustrate how fertilizer and food help people around the world achieve their potential.
Creative Director:Graham Lee
Art Director:Graham Lee, Clarke Smith
Copywriter:Bryan Hobson, Paul Ruta
3d Animation:The Embassy
Sand Artist:Ilana Yahav