IKEA: LEDshel

September 12, 2012Filed under Outdoor and House, Garden, Pets
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We modified adshels around the city by swapping their regular neon tubes with IKEA's new range of LED lights.This way we made the product the medium and demonstrated that IKEA can turn ordinary things into something extra-ordinary.

Advertising Agency:DDB, Vienna, Austria
Chief Creative Officer:Eric Schöffler
Creative Director:Lukas Großebner
Art Director:Mike Nagy
Copywriter:Lukas Großebner, Mike Nagy
Accountant:Anna Maria Pankiewicz
Production:MXR
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