Canines Inc.: Dognition

September 02, 2012Filed under Online and House, Garden, Pets

In five months, Canines Inc. and McKinney conceived, designed and launched Dognition, a Web-based canine cognition assessment tool. The Dognition Experience is designed for curious dog owners seeking deeper relationships with their dogs. After playing science-based games with their furry friends and completing a personality questionnaire, subscribes are given a Dognition Profile summarizing their dog’s unique cognitive style. And it all contributes to research that furthers the study of dog cognition throughout the world.

Advertising Agency:Mckinney, Durham, USA
Chief Creative Officer:Jonathan Cude
Associate Creative Director:Will Dean
Art Director:Raleigh Felton
Experience Designer:Carmen Bocanegra
Designer:Matt Lawson
Data visualization:Nick Jones
Copywriter:Robyn Gunn
Director Of Interactive Production:Nora Mishriky
Senior Interactive Producer:Nicole Kuhnlein
Broadcast Producer:David Berngartt
McKinney:Matt Hisamoto
Qa:Joe Levinski
Dognition:Lee Midyette, Scott Loftin, Igor Brezac
Smashing Boxes:Brad Bardin, Brittany Glover, David Ivy, Alex Belyaev, Reed Law, Dante Passera
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