Universal MMA: Coaster, Towel

August 24, 2012Filed under Direct Marketing and Recreation, Leisure, Sports

Black out like a man.
Try slamming bodies instead.
Have your next round off the stool.
Bring this coaster in for a lesson that won't cost you a cent.

The perfect time to advertise for a local fighting gym is during a UFC event at a bar. The viewers are topically engaged, and they are feelin' tough. And since most spectators become experts in their mind, we decided to playfully provoke them to come see what Mixed Martial Arts is really like, and to see if they have what it takes to be a fighter.

Sweat and tears

Advertising Agency:Station X, Vancouver, Canada
Creative Director:Josh Budd
Art Director:Heather Thrash
Copywriter:Jeff Wasiluk
Print Producer:Julian Davis
Production Designer:Rhoderick Lising
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