Texas Department of Transportation: Faces of Drunk Driving Campaign

August 16, 2012Filed under Online and Public Interest, NGO

URL: http://www.facesofdrunkdriving.com/

The Texas Department of Transportation’s (TxDOT) “Faces of Drunk Driving” campaign was a statewide initiative that garnered national and international attention with the story of Jacqui Saburido, the young woman whose face was burned beyond recognition after being hit by a drunk driver. The refreshed campaign highlights Sean Carter who suffered a massive brain injury when a car in which he was riding spun out of control and slammed into a tree. Both Sean and the driver were legally drunk. Sean was a 22-year-old college junior, out having drinks with friends. Sean knew he was in no condition to drive home, but neither was the friend who gave him a ride. The driver walked away from the same crash that left Sean in a wheelchair and unable to talk. Sean now uses a computer to speak.

Advertising Agency:Sherry Matthews Advocacy Marketing, USA
Executive Creative Director:Charles Webre
Creative Director:Michael Harman
Art Director:Michael Harman
Developer:Chris Stayton
Account:Michael Hall, Beth Stone, Kenna Williams, Janet Lea
Planner:Michael Hall, Beth Stone, Kenna Williams, Janet Lea
Interactive Producer:John Brewster
Video Production:Henry Corra, Jeremy Amar
press ‹ on your keyboard
press › on your keyboard
Ads by the same Agency