Shake It Up Parkinson's Disease Charity: Shake Up Sydney

August 05, 2012Filed under Media and Public Interest, NGO

To raise awareness of Parkinson's Disease for Shake it Up Australia Foundation, Ogilvy placed wedges underneath coffee tables in Sydney so that the tables wobbled, re-enacting a common symptom of the disease – the shakes.

Advertising Agency:Ogilvy & Mather, Sydney, Australia
Executive Creative Director:Brett Howlett
Planning Director:Gerry Cyron
Group Creative Director:Michael Raso
Copywriter:Mietta Macfarlane
Art Director:Luke Chard
Account:Alison Howlett
Executive Producer:Rob Spencer
Producer:Gabe Hammond
Director:Peter Bloomfield
Dp:Peter Bloomfield
Editor:Fraser Kelton
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