Shake It Up Parkinson's Disease Charity: Shake Up Sydney

August 05, 2012Filed under Media and Public Interest, NGO
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To raise awareness of Parkinson's Disease for Shake it Up Australia Foundation, Ogilvy placed wedges underneath coffee tables in Sydney so that the tables wobbled, re-enacting a common symptom of the disease – the shakes.

Advertising Agency:Ogilvy & Mather, Sydney, Australia
Executive Creative Director:Brett Howlett
Planning Director:Gerry Cyron
Group Creative Director:Michael Raso
Copywriter:Mietta Macfarlane
Art Director:Luke Chard
Account:Alison Howlett
Executive Producer:Rob Spencer
Producer:Gabe Hammond
Director:Peter Bloomfield
Dp:Peter Bloomfield
Editor:Fraser Kelton
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