Osim uPhoria Foot Massager: Pricking Head, Pricking Feet

August 07, 2012Filed under Outdoor and Health, Beauty, Pharmaceutical
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Take the sting out of headaches

This is an idea about empathy. We simulate how people feel when they are suffered from headache. The feeling should be a pricking! That;s why a head shot was formed by pins on a notice board. It tells how much pain the head is suffering. If you feel the same, OSIM uCrown is the solution.

Take the sting out of leg aches

This is an idea about empathy. We simulate how women feel on their feet when they wear high heels for all day long. The feeling should be a pricking! That's why an image of the feet wearing in high heels was formed by pins on a notice board. It tells how much pain the feet are suffering. If you feel the same, OSIM uPhoria is the solution.

Advertising Agency:Draftfcb, Hong Kong
Creative Director:Iris Lo, Timothy Chan, Ming Chan
Art Director:Ming Chan, Jeff Lai, Chiu Wai Hung
Copywriter:Timothy Chan, Jann Yu
Illustrator:Joe Wan
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