We created a calendar that helps people in daily fight against smoking, by using the prisoners’ language. They delete every day the cigarette they didn’t smoke and motivate themselves, watching the days go without smoking. At the end, they have something to be proud: a blank calendar, symbol of the cigarettes smoked in the past year.
Executive Creative Director:Francesco Guerrera, Nicola Lampugnani
Creative Director:Hugo Gallardo Dominguez
Art Director:Luciano Marchetti
Account Executive:Diletta Carminati
Production Company:First Floor Under
Creative Service Director:Valerio Minestra