Nike: Give me the ball

August 24, 2012Filed under Film and Fashion, Clothing, Footwear

Wieden + Kennedy Shanghai and Director Stacy Wall of Imperial Woodpecker throws down some serious Chinese basketball cool when he shows how the basketball dreams of a young boy really can come true with a ball and the right pair of shoes in this new spot for Nike airing in China. Edited by Lisa Gunning of Whitehouse Post, the viewer sees a seamless fast-paced sequence of the boy's potential basketball career from getting his Nike shoes to rolling with the crowd and finally going head-to-head with the Black Mamba himself, Kobe Bryant. Visual effects work done by the team at Carbon VFX and telecine by The Mill.

Advertising Agency:Wieden+Kennedy, Shanghai, China
Executive Creative Director:Michael Simons, Achilles Li
Creative Director:Terence Leong
Copywriter:Caleb Jensen, Cook Xu, Sam Liu
Art Director:Kevin Lunsong, Melvin Tan
Head of Content:Kerli Teo
Production Company:Imperial Woodpecker
Director:Stacy Wall
Dp:Peter Donahue
Managing Partner:Doug Halbert
Producer:Mary Livingston, Kristin Branstetter
Editorial Company:Whitehouse Post
Editor:Lisa Gunning
Assistant Editor:Zach Vandlik
Ep:Sue Dawson
Company:Carbon Vfx
Executive Producers:Matt Thunell, Frank Devlin
Vfx Supervisor:Chris Noellert
Lead Flame:Chris Noellert
Compositor:Pete Mayor
Telecine:The Mill
Colorist:Adam Scott
Audio Post:Lime Studios
Sound Designer:Joel Waters
Mixer:Joel Waters
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