New York Lottery: Butler, Banks, You Shop

August 25, 2012Filed under Print and Games, Toys
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Your butler has a butler.
Yeah, that kind of rich.
New York Lottery's POWERBALL

DDB New York has created a new typeface made of money for their latest print and outdoor campaign for New York Lottery.

Banks ask you for a bailout.
Yeah, that kind of rich.
New York Lottery's POWERBALL

DDB New York has created a new typeface made of money for their latest print and outdoor campaign for New York Lottery.

You shop, the market rises.
Yeah, that kind of rich.
New York Lottery's POWERBALL

DDB New York has created a new typeface made of money for their latest print and outdoor campaign for New York Lottery.

Advertising Agency:DDB, New York, USA
Director:Alec Helm, Alec Helm
Chief Creative Officer:Matt Eastwood
Executive Creative Director:Menno Kluin
Group Creative Director:Rich Sharp
Art Director:Rich Sharp, Tony Bartolucci
Copywriter:Colin Lapin, Mike Sullivan, Jeff Scardino
Group Cd:Mike Sullivan
Producer:Julie Evcimen
Retoucher:John Cason
Photographer:Bill Wadman
Designer:Juan Carlos Pagan
Typographer:Craig Ward
Assistant Designer:Niral Parekh
Assistant Typographer:Rodrigo DeCastro
Art Buyer:Jane Piampiano
Editor:Alec Helm
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