Magazine Luiza: Offer Shortener

August 08, 2012Filed under Online and Media, Publications

Magazine Luiza, one of the biggest department stores in Brazil, wanted to prove their prices are unbeatable and boost the sales of their online store.
Ogilvy Brazil created a new online tool, designed especially for Short Time Promotions. It’s a URL shortener that shortens prices.

Advertising Agency:Ogilvy & Mather, Sao Paulo, Brazil
Chief Creative Office:Anselmo Ramos
Executive Creative Director:Claudio Lima, Fred Saldanha
Creative Director:Fred Saldanha, Eduardo Marques
Head Of Digital:Daniel Tartaro
Copywriter:Leandro Neves
Art Director:Micky Huang
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