Macy's: Yes, Virginia the Musical

August 08, 2012Filed under Online and Fashion, Clothing, Footwear
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To celebrate Macy’s five-year anniversary of “Believe,” Macy’s turned the classic animated special “Yes, Virginia” into a brand new musical available to schools nationwide, royalty-free. The script and production materials, along with advice from theater experts and Macy’s celebrities, can all be found on yesvirginiamusical.com. In addition to the royalty-free play, Macy’s will award 100 eligible schools a $1,000 production grant to help offset costs of staging the play. By giving schools the gift of “Yes, Virginia the Musical” and awarding grants, Macy’s is supporting the performing arts, and providing support and generosity to local communities.

Advertising Agency:JWT, New York, USA
Chief Creative Officer:Jeff Benjamin
CoChief Creative Officersk:Matt Macdonald, Ryan Kutscher
Chief Integration Officer:Mike Geiger
President NA:Mike Geiger
Creative Director:Craig Love, Shayne Millington, William Schermerhorn, Wesley Whatley
Art Director:Raihana Halim, Ben Chiang
Copywriter:Justine Cotter
Planning Director:Jonathan Fletcher
User Experience:Jon Fishel
Head Of Production:Sergio Lopez
Director Of Digital Production:Paul Sutton
Executive Producer:Robin Feldman
Executive Digital Producer:Margaret Mclaughlin
Digital Producer:Vanessa Scanlan
Senior Broadcast Producer:Andrea Curtin
Senior Line Producer:Atalie Kessler
Director Of Technology:Ricky Bacon
Technical Lead:David Wu
Qa Manager:Jane Irzhak
Global Business Director:Claire Capeci
Account Director:Angela Brown
Project Manager:Lindsey Allen
Vp:William Schermerhorn
Digital Production Company:Stopp LA
Production Company:Greenpoint Pictures

Director:Jacob Lincoln

Postproduction:Greenpoint Pictures
, Macy’s Studios
Editors:David Etkin, Thomas Zoranski
, Adam Porter, Danny Abel, Eric Grush
Editing House:Greenpoint Pictures

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