Havaianas: A Grande Virada

August 22, 2012Filed under Film and Fashion, Clothing, Footwear
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In 2012 Havaianas celebrates its 50 years by launching a limited edition of sandals which 100% of sales are going to be donated to the UNICEF. The sandal remembers the 90's when people started turning the sole to top inspiring Alpargatas to create the Top models. This film tells a little more about this rich history.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
General Creative Director:Marcello Serpa
Creative Director:Sandro Rosa, Luciana Haguiara
Art Director:Ricardo Pocci
Copywriter:Luciana Haguiara, Joao Paulo Testa
Producer:Acaca
Sound:B, Start
Account:Cristina Chacon, Mariana Gomiero
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