Harvey's: Copyright

August 22, 2012Filed under Online and Food
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See the work at http://myharveyscopyright.com

There are over 5.5 million possible burger combinations available to be registered in the My Harvey’s Copyright database. When a consumer completes building and registering their burger no one can register that same burger. The owner will then receive a Harvey’s copyright number, semi-official certificate of copyright and a 10% discount off their Harvey’s orders until the end of February.

Advertising Agency:BBDO, Toronto, Canada
Executive Creative Director:Peter Ignazi, Carlos Moreno
Copywriter:Nancy Crimi-Lamanna
Art Director:Deborah Prenger, Derek Blais
Production Company:Soft Citizen
Executive Producer:Link York, Michelle Rich
Director:Air Castle
Editing House:Posterboy Edit
Editor:Griff Henderson
Digital Technologist:Darrin Patey
Visual Fx:Fort York
VFX Post Producer:Amanda Lariviere
Digital Production:Proximity Canada
Flame Artist:Erine Mordak
Account Director:Martina Ivsak, Mike Mcgee
Account Supervisor:Saloni Wadehra
Account Executive:Marco DiGiantomasso
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