Deezer: Music

August 21, 2012Filed under Print and Electronics, Technology
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Your music won’t drag in the Tube.
20 million titles on your phone, even offline.

The headline plays on the words “ramer” (to drag, for computers or music files) and “rame” (wagon).

Never without your tunes in the Tube.
20 million titles on your phone, even offline.

There is the phonetic analogy between the words “tunes” and “Tube”, and it's also a play on words between “tube” (hit song, but also pipe, underground tunnel) and the word “tunnel”.

You can listen to more than underground music underground.
20 million titles on your phone, even offline.

Play on the words “underground” (about music) and “sous terre” (underground, literally)

Non stop music, even between stops.
20 million titles on your phone, even offline.

Advertising Agency:Being, Paris, France
Creative Director:Thierry Buriez
Art Director:Julien Chiapolini, Stéphane Sacuto, Mathieu Camillieri
Copywriter:Riccardo Fregoso
Illustration:Mcbess
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