Digital integrated operation during the Olympic Games 2012. The idea was to connect all the fans, who stayed in France during the event, with the French Olympic Team. A Facebook application let them send their written and oral cheers. All the supports were broadcasted on a giant screen and via the technology AudioSpotlight in London.
Advertising Agency:Social Mix Media Interactive, France
Art Director:Emilie Basset
Copywriter:Hugo Fromont, Pierre Ayroles
Account Director:Emmanuelle Cabrera
Art Director:Emilie Basset
Copywriter:Hugo Fromont, Pierre Ayroles
Account Director:Emmanuelle Cabrera
