Molson Canadian: World Jr. Wake Up

July 07, 2012Filed under Online and Alcoholic Drinks
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URL: http://Wakeup.MolsonCanadian.ca

Finally there's some hockey for Canadians to watch. But it's in Russia - which means broadcast time in Canadian is around 4am. To help, Molson Canadian has created a wake-up call service so hockey starved Canadians won't miss a second of this year's World Jr. Hockey Championship.

Advertising Agency:Rethink, Vancouver, Canada
Creative Director:Chris Staples, Ian Grais, Aaron Starkman, Dre Labre
Art Director:Joel Holtby
Copywriter:Mike Dubrick
Developer:Scorpio Lam
Designer:Alex Fleming
Producer:Sarah Lasch
Account Manager:Katie Trainor, Scott Lyons
Media:Mec
Pr:Harbinger
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