Kellogg's: Swimmer

July 07, 2012Filed under Film and Food
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The Olympics: where finishes are celebrated and immortalized with records, medals, and climbs to the podium. As the world gathers there to honor the glory and excitement of the finish, Kellogg’s invites us to go a different direction: by reminding us to celebrate the promise of the start. Using American swimmer Rebecca Soni (who would go on to win two gold medals and break three world records in London), this one-minute film starts by questioning our focus on the finish, only to make us remember the importance of the start — something no one other company understands as well as Kellogg’s.

Advertising Agency:Lapiz/Leo Burnett, Chicago, USA
Creative Director:Susan Credle, Graham Woodall, Bob Dreveny, Laurence Klinger, Eduardo Túa
Art Director:Bruno Pieroni
Copywriter:Eduardo Túa
Executive Producer:Mary Cheney
Production Company:Rattling Stick
Director:Ivan Bird
Producer:Lucy Sherwood
Vfx:The Moving Picture Company
SPX:The Moving Picture Company
Editorial:Beast Editorial
Editor:Paul Norling
Music Company:Slogan Music
Director Of Photography:Ivan Bird, Don King
Sound Design:John Binder, Another Country
Mix:John Binder, Another Country
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