DNA Project: Cape Town Station Activation

July 26, 2012Filed under Media and Public Interest, NGO

Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. We created a 6x8m canvas out of small white stones. Onto this we spray painted the giant mugshot of a criminal. As people walked over the installation the criminal's identity became more and more unrecognisable.

Advertising Agency:FoxP2, Cape Town, South Africa
Executive Creative Director:Justin Gomes
Art Director:Reijer Van Der Vlugt, Brendan Hoffmann
Copywriter:Justin Osburn, Kenneth Van Reenen
Installation built by:More Design
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