Do you remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. We've been working with Cancer Society of Finland since the inception of our agency cracking the same problem: How do we get teenagers to think critically about smoking? This time we thought about the school world and soon realized that those pictures in the books are still the same. Isn't it time for an update? Can't technology make the shock effect more shocking?
Creative Director:Erkki Izarra
Art Director:Maria Friedman, Ville Kovanen
Copywriter:Valtteri Väkevä, Jonathan Mander, Anna Lundqvist
Graphic Designer:Pol Sosona
Producers:Krista Durchman, Peggy Petrell