3M Solar Earplugs: The 3M Volume-Down Packaging


The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s Solar Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers). 3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container's cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume.

Advertising Agency:Scholz & Friends, Berlin, Germany
Creative Director:Martin Pross, Matthias Spaetgens, Robert Krause, Wolf Schneider
Art Director:Sebastian Frese, Ralf Schroeder
Copywriter:Nils Tscharnke
Photographer:Markus Mueller
Account Manager:Josef Hoehnow
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