Volkswagen Golf R: G-Force

June 07, 2012Filed under Media and Automotive
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With 188kW of power, the Volkswagen's Golf R is the fastest Volkswagen ever. To create hype around this awesome vehicle, we hired people to walk around busy public areas with prosthetic mouth pieces that mimicked the physical effects of G-Force. These eye-catching promoters wore branded t-shirts that supported our message and prompted people to test drive the new Golf R.

Advertising Agency:Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director:Chris Gotz
Creative Director:Sergio Lacueva
Copywriter:Dean Paradise
Art Director:Emma Butlin
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