Volkswagen BlueMotion: The BlueMotion Label

June 01, 2012Filed under Direct Marketing and Automotive
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To promote the eco-conscious thinking behind Volkswagen's BlueMotion brand, we developed a print insert that helps save paper, not waste it. Watch the case video: http://www.youtube.com/watch?v=7vOjfSeQSEc

Advertising Agency:Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director:Chris Gotz
Art Director:Prabashan Gopalakrishnan Pather
Copywriter:Sanjiv Mistry
Producers:Cathy Day, Lara Bothma
Account:Jason Yankelowitz, Greg Tebbutt, Lauren Baker
Production Company:Platypus Productions
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