Tchica: Dragon, bad wolf, poisoned apple and ex-girlfriend

June 01, 2012Filed under Print and Fashion, Clothing, Footwear

Dragon, bad wolf, poisoned apple and ex-girlfriend. We deal with all to make the prince charming.

Tchica has always been known for being a store focused on the teenage fashion. As the years went by, the Tchica consumers have grown. For this year Valentine's Day, our agency took the opportunity to strengthen the new concept of the brand and its fashion. Now the store has shifted the focus of its products to a grown woman, filled with attitude and confidence.

Advertising Agency:Blackninja, Recife, Brazil
Creative Director:Lenilson Lima
Art Director:Adri Moura, Lenilson Lima
Copywriter:Luciano Mattos
Illustrator:David Alfonso
Photographer:Eduardo Rocha
Account:Cynthia Beltrão
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