SPAM: Grills Gone Wild, Smile on My Face, Madness of March

June 01, 2012Filed under Online and Food

This month, Spam is inviting people to “Break the Monotony” of March by posting videos every day of its diminutive animated knight, Sir Can-A-Lot, offering tips and recipes to help those people suffering from routine meals and boring tweets. The effort follows last year’s successful introduction of Sir Can-A-Lot, who was created by BBDO Proximity Minneapolis to help celebrate Spam’s 75th anniversary. People can also follow along at and #BreakTheMonotony. Or as Sir Can-A-Lot would say, "anywhere there is Twitter monotony on FaceTube!"

Advertising Agency:BBDO, Minneapolis, USA
Executive Creative Director:Brian Kroening
Creative Director:Ross Phernetton
Assistant Creative Director:Brook Lorntson, Dave Alm
Art Director:Brook Lorntson
Copywriter:Dave Alm, David Mackereth
Producer:Alicia Calderon
Animation:Laika, House
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