SPAM: Grills Gone Wild, Smile on My Face, Madness of March

June 01, 2012Filed under Online and Food
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This month, Spam is inviting people to “Break the Monotony” of March by posting videos every day of its diminutive animated knight, Sir Can-A-Lot, offering tips and recipes to help those people suffering from routine meals and boring tweets. The effort follows last year’s successful introduction of Sir Can-A-Lot, who was created by BBDO Proximity Minneapolis to help celebrate Spam’s 75th anniversary. People can also follow along at www.spam.com and #BreakTheMonotony. Or as Sir Can-A-Lot would say, "anywhere there is Twitter monotony on FaceTube!"

Advertising Agency:BBDO, Minneapolis, USA
Executive Creative Director:Brian Kroening
Creative Director:Ross Phernetton
Assistant Creative Director:Brook Lorntson, Dave Alm
Art Director:Brook Lorntson
Copywriter:Dave Alm, David Mackereth
Producer:Alicia Calderon
Animation:Laika, House
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