Senador Volstead: Hidden beer

June 01, 2012Filed under Media and Alcoholic Drinks

We needed to launch a new beer in Spain. The insight of the idea came from the name of the beer, that was ironically put in honor of Senator Volstead, who once prohibited the consumption of alcohol. The idea was to go back to that time and hide the beer as they used to in the 20´s, that way making it taste like something prohibited and make people curious about taste it. To promote and to sell the beer we made a special event to find the beer hidden in a books cabinet and a website where that was also hidden. At first sight it seemed to be just an online toy store, full of teddy bears, but with some clues you could find out that resizing the page the real website of the beer would be revealed. After purchase, the delivery was also hidden in a teddy bears box.


Advertising Agency:Cheil, Madrid, Spain
Chief Operating Officer:Javier Taboada
Executive Creative Director:Manuel Montes
Creative Director:Alvaro Rodriguez-Solano
Interactive Creative Director:Jorge Morales
Copywriter:Berta Sánchez, Silvia Aparicio, Silvia Aparicio
Art Director:Jose Ramón Vilar, Jorge Negrotti, Federico García Arias, Federico García Arias
Web Programming:Is-Real.Net
Postproduction:All Awards
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