Salvation Army: Ex-Valentine's Day

June 01, 2012Filed under Film and Public Interest, NGO

The Salvation Army promotes a new date on the promotional calendar: Ex-Valentine’s Day. Because you need to get rid of what reminds you of your ex, and these things could be very helpful to people who need it. So “too bad it's over. But since it’s over, donate”.

Advertising Agency:Mccann Erickson, Sao Paulo, Brazil
Chief Creative Officer:Washington Olivetto
Creative Director:Milton Mastrocessario
Creative:Carolina Markowicz, Fabiano De Queiroz
Media Planning:Paula Marsilli, Viviane Vela, Kauê Guerrero, Fernanda Oya, Giovanna Novaes
Rtvc:Regina Knapp e Arlete Piccinini
Production Company:Vetor Zero Lobo
Film Director:Gabriel Nobrega
Director Of Photography:Beto Hacker
Animation:Paulo Pássaro, D. Lee
Post Production:Felipe Seixas
Sound Production:Zeeg
Operation Director:Vera Dreckmann
Graphic Production:Marcelo Hack, Marcelo Pinto, Ricardo Rodrigues
Art Buyer:Ricardo Livio, Zizi Damasco
Illustrator:Pict Estudio
Web Production:Funn-Digital
Account:Maximiliano Lacerda, Roberta Julianelli, Ronald Alaby
Project Manager:Julia Soares
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