Protex: Keyboard, Tablet, Cell Phone

June 01, 2012Filed under Print and Health, Beauty, Pharmaceutical
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Escherichia Coli
They are on the keyboard.
Protex kills 99% of all bacteria.

Streptococcus Pneumoniae
They are on the tablet.
Protex kills 99% of all bacteria.

Salmonella Enteritis
They are on the cell phone.
Protex kills 99% of all bacteria.

Advertising Agency:Y&R, São Paulo, Brazil
Chief Creative Officer:Rui Branquinho
Creative Director:Rui Branquinho, Flávio Casarotti
Art Director:Fábio Rodrigues
Copywriter:Fabio Victoria, Pedro Bullos, Pedro Guerra
Account Director:Valéria Ordonhez, Claudia Menezes, Priscilla Campolina
Print Producers:Elaine Carvalho, Flávio Zamboni
Art Buyer:Monica Beretta
Planner:Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media Team:Gustavo Gaion, Fabíola Sidorenko
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