Our client Palmers, the Austrian market leader in lingerie, briefed us to create an advertisement for the 40th anniversary of the Playboy Magazine. Instead of congratulating the magazine, we decided to speak directly to its legendary personification, Hugh Hefner. With a sexy model in Palmers stockings who looks like one of his typical Playboy Bunnies, by simply crossing her legs behind her head. By staging one of the main articles of the Palmers product line and using it to point at the ears of the Playboy bunny, we have combined creativity and strategy in a quite sexy way.
Executive Creative Director:Marco Mehrwald, Thomas Pakull
Creative Director:Shin Oh, Gunnar Immisch
Art Director:Alex Hellmich
Art Buyer:Inga Christensen
Account Supervisor:Katharina Aschauer
Account Manager:Lara Timm