Earth Hour is a worldwide event held towards the end of March annually, encouraging households and businesses to turn off their lightsfor one hour to raise awareness about the need to take action on climate change. But when you think about it, 60 minutes without using electricity might be a little boring. In order to encourage people to participate on Earth Hour, Next Condom Store is distributing condoms throughout bars, clubs, gyms and universities. And these are not just regular condoms, but condoms that glow in the dark. A friendly reminder for people to show their support by moving the switch on the 23rd of March.
Client:Next Condom Store and Earth Hour
Creative Vice President:Marcelo Reis
Executive Creative Director:Guilherme Jahara
Creative Director:Rodrigo Jatene
Art Director:Guto Chicanelli
Motion Graphics:Christian Balzano
Sound Production:Punch Audio