Molson Canadian: Seed Coaster

June 17, 2012Filed under Direct Marketing and Alcoholic Drinks

Most coasters protect tables, these ones protect the whole planet. For Molson Canadian's Red Leaf Project, we created beer coasters infused with tree seeds. When planted, the coasters grow into black spruce trees. This year, the coasters will help create 1,000,000 new trees across Canada.

Advertising Agency:Rethink, Vancouver, Canada
Creative Director:Aaron Starkman, Chris Staples, Dre Labre
Art Director:Irene Pau
Copywriter:Mike Dubrick
Producer:Narine Artinian
Studio Artist:Michelle Kennedy
Account Manager:Leora Katz
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