Mini: How do you drive your coffee?

June 01, 2012Filed under Media and Automotive

MINI introduced the MINI COFFEE BAR. A unique testdrive to reach the working people of the Netherlands, via their beloved coffee. Companies can apply for this testdrive in a special MINI. Special computerchips in the MINI's analyzes the driving style of the driver and automatically links it to a matching coffee profile. A mellow driver will get, for example, a mild americano, while an average driver is given a Lungo. The Lewis Hamilton kind of driver will get a strong ristretto, provided that he doesn't crash the car. After the test drive was completed, the computer chips had analyzed their driving style, and a perfect coffee match was established and handed out, for them to enjoy.

Advertising Agency:JWT, Amsterdam, Netherlands
Executive Creative Director:Bas Korsten
Creative:Jeena van der Heul, Ben Goedegebuur
Art Director:Jeena van der Heul, Maarten Vrouwes
Copywriter:Jeena van der Heul, Friso Ludenhoff
Designers:Richard Beerens, Fâris van de Lisdonk
Concept Producer:Esther Berger
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