McDonald's: Smoothies

June 01, 2012Filed under Outdoor and Food
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To help McDonald’s introduce fruit smoothies we covered the glass of a TSA with material that mimicked the look and texture of a strawberry – creating a 3D ad. A classic fruit sticker was placed on the material with the words: Real Fruit Smoothies. The TSA was then topped with giant strawberry leaves. Smaller versions of this idea were created as Restobars ads with strawberries and pineapples.

Advertising Agency:Cossette, Vancouver, Canada
coChief Creative Officers:Matthew Litzinger, David Daga
Creative Director:Katie Ainsworth
Associate Creative Director:Lisa Lebedovich
Art Director:Lisa Lebedovich
Copywriter:Katie Ainsworth
Producer:April Haffenden
TSA Production Artist:Dennis Bayluk
Studio Artist:Rob Horsman
Account Director:Nadine Cole, Kim Prosser
Account Executive:Shirley Lam
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