Martini / Mini Taxi: Takemehome Machine

June 01, 2012Filed under Media and Alcoholic Drinks
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Martini asked us to highlight the fact that they care about their customers and encourage responsible drinking among clubbers. That's why we made Martini and Mini Taxi co-promotion. We set up special Martini TAKEMEHOME machine in clubs. It measures your blood alcohol content and if it exceeds certain limit you receive 30% discount on Taxi Mini.

Advertising Agency:Friends, Moscow, Russia
Creative Director:Arina Avdeeva
Copywriter:Semyon Polyakovskiy
Art Director:Alexander Zavacky, Arina Avdeeva
Designer:Max Denisov
Production Company:The Viewmakers' Studio
General Producers:Anastasia Kotelnikova, Artem Mansimov
Product Designers:Aleksandr Veshaev, Gaya Asaturova
Programmer:Tigran Azaryants
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