Martini / Mini Taxi: Takemehome Machine

June 01, 2012Filed under Media and Alcoholic Drinks

Martini asked us to highlight the fact that they care about their customers and encourage responsible drinking among clubbers. That's why we made Martini and Mini Taxi co-promotion. We set up special Martini TAKEMEHOME machine in clubs. It measures your blood alcohol content and if it exceeds certain limit you receive 30% discount on Taxi Mini.

Advertising Agency:Friends, Moscow, Russia
Creative Director:Arina Avdeeva
Copywriter:Semyon Polyakovskiy
Art Director:Alexander Zavacky, Arina Avdeeva
Designer:Max Denisov
Production Company:The Viewmakers' Studio
General Producers:Anastasia Kotelnikova, Artem Mansimov
Product Designers:Aleksandr Veshaev, Gaya Asaturova
Programmer:Tigran Azaryants
press ‹ on your keyboard
press › on your keyboard
Ads by the same Agency