Liquor Control Board of Ontario: The Gentlemen’s League Configurator

June 01, 2012Filed under Online and Alcoholic Drinks

The Liquor Control Board of Ontario (LCBO) is making it easier for young men to get back into the party spirit during the post-holiday season with an ornately designed web tool that resembles a handcrafted prop from an H.G. Wells-inspired movie. The Gentlemen’s League Configurator is an experiential website that helps men plan parties in a simple yet gentlemanly fashion. Visit The Gentlemen’s League Configurator at

Advertising Agency:Cossette, Toronto, Canada
Chief Creative Officers:Matthew Litzinger, David Daga
Creative Director:Chad Borlase
Art Director:Kenneth Fothergill
Copywriter:Peter Gardiner
VP Digital:Tim Dolan
Brand Director:Chris Dyck
Digital:Chris Dyck
Director:Pralad Rao
Digital Production:Pralad Rao
Senior Project Manager:Amber Adam
Senior Interactive Architect:Scott Garson
Web Developers:Dylan Scott, Christina Habberjam
Designer:Eleni Alpous
Interactive Designers:Erin McGuire, Pavel Gorin
Qa Analyst:Kate Roberts
Senior Web Developer:Jaswinder Rattanpal
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