Liquor Control Board of Ontario: The Gentlemen’s League Configurator

June 01, 2012Filed under Online and Alcoholic Drinks
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The Liquor Control Board of Ontario (LCBO) is making it easier for young men to get back into the party spirit during the post-holiday season with an ornately designed web tool that resembles a handcrafted prop from an H.G. Wells-inspired movie. The Gentlemen’s League Configurator is an experiential website that helps men plan parties in a simple yet gentlemanly fashion. Visit The Gentlemen’s League Configurator at http://theconfigurator.ca/

Advertising Agency:Cossette, Toronto, Canada
Chief Creative Officers:Matthew Litzinger, David Daga
Creative Director:Chad Borlase
Art Director:Kenneth Fothergill
Copywriter:Peter Gardiner
VP Digital:Tim Dolan
Brand Director:Chris Dyck
Digital:Chris Dyck
Director:Pralad Rao
Digital Production:Pralad Rao
Senior Project Manager:Amber Adam
Senior Interactive Architect:Scott Garson
Web Developers:Dylan Scott, Christina Habberjam
Designer:Eleni Alpous
Interactive Designers:Erin McGuire, Pavel Gorin
Qa Analyst:Kate Roberts
Senior Web Developer:Jaswinder Rattanpal
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