Boot or Bust is a multi-touch-point campaign that showcases Lenovo’s RapidBoot technology for Windows 7. Would a simple product demo do? No way. Instead, we put Lenovo’s laptop where its mouth is and created the most over-the-top product demo ever tried.
Chief Creative Officer:Jonathan Cude
Group Creative Director:Glen Fellman
Art Director:Rachel Marshall
Director:Sam Stephens, John Budion, Humble
Executive Producers:Eric Berkowitz, Persis Koch
Director Of Photography:Joe Jennings