Lenovo: Boot or Bust

June 19, 2012Filed under Film and Electronics, Technology
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Boot or Bust is a multi-touch-point campaign that showcases Lenovo’s RapidBoot technology for Windows 7. Would a simple product demo do? No way. Instead, we put Lenovo’s laptop where its mouth is and created the most over-the-top product demo ever tried.

Advertising Agency:Mckinney, Durham, USA
Chief Creative Officer:Jonathan Cude
Group Creative Director:Glen Fellman
Art Director:Rachel Marshall
Copywriter:Alex Saiz
Director:Sam Stephens, John Budion, Humble
Executive Producers:Eric Berkowitz, Persis Koch
Production Company:Humble
Director Of Photography:Joe Jennings
Producer:Kayellen Moran
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