Jiffy Lube: Anxiety Crusher

June 01, 2012Filed under Online and Other

URL: https://www.facebook.com/jiffylube

To help users leave vehicle maintenance worries behind, JWT Atlanta created the Jiffy Lube Anxiety Crusher. A rip-roaring monster truck game of epic proportions. Utilizing Bing's image search API, the game lets Facebook users search and destroy anxieties by crushing them in a Jiffy Lube branded monster truck arena. In addition to the first-of-its-kind Bing integration feature, users also get to annihilate anxieties in a, multi-level crash and bash fest, complete with pyrotechnic explosions, buzz saws, laser beams, missiles, and monstrous finishing moves.

Advertising Agency:JWT, Atlanta, USA
Chief Creative Officer:Perry Fair
Group Creative Director:Tim Wettstein
Copywriter:Jeremy Jones
Art Director:Dustin Tamilio
Producer:Khia Banks
Director Of Integrated Production:Peter Blitzer
Digital Production Company:Lollipop
Game Developer:Jason Oda Advergaming, Design
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