Havaianas: Special Collection

June 10, 2012Filed under Online and Fashion, Clothing, Footwear
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In a small town in the northeast of Brazil,
artisans decorate Havaianas flip-flops,
with Swarovski crystals,pendants
and other delicate accessories.
The hand-made production is so meticulous that
on some days, only four pairs are produced.
And that’s what makes these flip-flops so special.

URL: http://www.havaianasmania.com/specialcollection/

Havaianas created a special collection of flip-flops hand made by artisans from a little town in the northeast of Brazil. These flip-flops are stitched, one by one, with Swarovski crystal and delicate pendants. The collection’s microsite tells the story of Havaianas Special Collection showing how such a democratic product can be also so unique and stylish. On the animation we can see each model being made in a special, dreamlike way. You can stop the video to see more product details anytime.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
Creative Director:Marcello Serpa, Sergio Mugnaini
Art Director:F. Hauck Araujo, Fabio Benedetto
Copywriter:Luciana Haguiara
Additional Credits:Vanessa Marques, João Lopes, Rmax, André Brunetta
Interactive:Lucas Lima, B A Start
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