Fiat Freemont: The earthliner

June 03, 2012Filed under Print and Automotive

Freemont. The earthliner.

Freemont.The earthliner. To enhance power, speed and comfort of Fiat Freemont; which all together give a sensation similar to that of flying on a plane; we combined a car crossing a sky-like monochromatic terrain with condensation trail. We also use expression earthliner which phonetically and semantically refers to a world airliner– passenger aircraft. Press ads were released contextually in magazines which are distributed on boards of the planes. Passengers of several airlines read "The earthliner“ Fiat Freemont advertisements in journals such as AirGo! or Airgate.

Advertising Agency:Leo Burnett Warsaw, Poland, Poland
Creative Director:Pawel Heinze
Art Director:Leszek Ziniewicz, Ewa Trzpil-Jesionek
Copywriter:Lukasz Witkiewicz
Account Director:Marta Obluska
Account Manager:Agnieszka Makarewicz
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