David Beckham is joining Paris St Germain! Eurostar and its agency CLM BBDO thought they’d celebrate England’s most famous soccer player’s arrival in Paris in their own way. As Becks announced that his salary would go to charity, the print ad poked fun at the ridiculously low transfer price: 88 euros. The price of a London-Paris return by Eurostar!
Executive Creative Director:Matthieu Elkaïm
Creative Director:Benjamin Marchal, Olivier Lefebvre
Artistic Director:Lucie Valloton
Managing Director:Julien Lemoine
Account Director:Jonathan Serog
Account Advertiser:Joy Arfi