Doritos: Make a threesome

June 10, 2012Filed under Online and Food
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Site: http://www.doritos.nl

Fitzroy Amsterdam has developed a very bold new campaign for the new Doritos flavour: Sensational Salsa. An online campaign within the Benelux, which gives young people the chance to invite two complete strangers to form a threesome with them. Aptly named Skip or Trip! If these two strangers do not respond within 9 hours, they will be stuck with each other. Creating the chance that you will be going on a Late Night Triangle Trip to Moscow, Istanbul and Berlin, to experience the nightlife each city has to offer. Skip or Trip is played on a night version of Google Maps in which young people can locate themselves (addresses) on the map. They are given the opportunity to form exciting threesomes, in the wee-hours of the night, with whom to discover the nightlife of Moscow, Istanbul and Berlin.

Advertising Agency:Fitzroy Amsterdam, Netherlands
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