Doctors Without Borders: Like hunting

June 01, 2012Filed under Online and Public Interest, NGO
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We decided to turn the campaign idea “good intentions don’t save lives” on its head and make people’s intentions count for once. Through a Facebook-app people create a post asking their friends for likes and donate 1 kroner to Doctors without Borders for each like they get. Each collection runs for 48 hours and only likes from your own Facebook-friends count. By setting a maximum amount you can make sure not to go bankrupt – or decide to donate more if your friends are too slow. At the end of each donation people can post a picture saying thank you to all the friends who helped them donate. The donation solution – which is actually now a permanent solution – is still running. So what are you waiting for? Sign up and turn your friends’ likes into donations! www.msf.dk/likes

Advertising Agency:Konstellation, Copenhagen, Denmark
Digital Producer:Christina Krog Madsen
Creative Director:Thomas Pries
Prototyping:Kristian Rix
Design:Michael Victor-Hansen
Programmer:Rasmus Schlünsen, Mads Sülau Jørgensen
Client Services Director:Nicolai Elmqvist
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