Coca-Cola / WWF: Plant Billboard

June 04, 2012Filed under Outdoor and Non-alcoholic Drinks
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This billboard absorbs air pollutants.

Momentum Philippines, the brand activation and shopper marketing discipline of McCann Worldgroup, gave Manila commuters a breath of fresh air by creating the country's first plant billboard that helps protect the environment. This greening project is for Coca-cola and World Wide Fund for Nature Philippines (WWF).

Advertising Agency:Momentum, Philippines
Art Director:Joseph Velasquez
Creative Director:Peter Acuña
Copywriter:Peter Acuña
Media:Yasmin Mallari
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