Coca-Cola: The Wallet of Happiness

June 24, 2012Filed under Media and Non-alcoholic Drinks
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As part of an experiment in a very crowded Lima district in Peru, we deliberately left a wallet containing $100 to try to test people's honesty.

Advertising Agency:McCann, Lima, Peru
Creative Director:Ricardo Mares, Nicolas Romano, Mauricio Fernandez
Art Director:Ricardo Toyohama
Copywriter:Giacomo Ferruzo
Filmmaker:Alejandro Ugás, La Fórmula
Additional Credits:Anggelo Franceschi
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