Boh Camomile Tea: Calm Tea Bags

June 04, 2012Filed under Direct Marketing and Non-alcoholic Drinks

Case video:

To promote Boh brand camomile tea bags, M+C Saatchi, Malaysia created tea bags, packaging and a widget that, like camomile, bring calm to your world by changing stressing symbols into calm ones once the tea is dissolved.

Advertising Agency:M&C Saatchi, Kuala Lumpur, Malaysia
Creative Director:Farrokh Madon, Henry Yap, Marzuki Maani, Neil Leslie
Art Director:Choo Chee Wee, Pauline Ang
Copywriter:Farrokh Madon, Ahmad Fariz
Client Services:Farrah Harith, Sherina Binti Mohamed Zulkifli
Designer:Ellie See
Typographers:Pauline Ang, Ellie See
Print Producer:Sebastian Ng, Sebastian Ng
Photographer:Jesse Choo
Photography Studio:Untold Images
Color Separation:Ignition Graphic Production Sdn Bhd
press ‹ on your keyboard
press › on your keyboard
Ads by the same Agency