Boh Camomile Tea: Calm Tea Bags

June 04, 2012Filed under Direct Marketing and Non-alcoholic Drinks
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Case video: https://vimeo.com/34362319

To promote Boh brand camomile tea bags, M+C Saatchi, Malaysia created tea bags, packaging and a widget that, like camomile, bring calm to your world by changing stressing symbols into calm ones once the tea is dissolved.

Advertising Agency:M&C Saatchi, Kuala Lumpur, Malaysia
Creative Director:Farrokh Madon, Henry Yap, Marzuki Maani, Neil Leslie
Art Director:Choo Chee Wee, Pauline Ang
Copywriter:Farrokh Madon, Ahmad Fariz
Client Services:Farrah Harith, Sherina Binti Mohamed Zulkifli
Designer:Ellie See
Typographers:Pauline Ang, Ellie See
Print Producer:Sebastian Ng, Sebastian Ng
Photographer:Jesse Choo
Photography Studio:Untold Images
Color Separation:Ignition Graphic Production Sdn Bhd
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