BMW Golf: In-room TV channel

June 04, 2012Filed under Film and Automotive

In-room TV channel:
Hotel room’s “relaxation” TV channel plays an endless soundtrack of idling and revving BMWs. Static screen image is an M car dashboard and the copy, “You are now entering RPM sleep. This audio experience has been designed by BMW to help you fall asleep as fast as possible. Because Thursday is the players-only BMW Track Day. And yawning at 100 mph is not very aerodynamic. See you on the track.”

Advertising Agency:Baldwin&, Raleigh, USA
Creative Director:David Baldwin, Bob Ranew
Art Director:Paul Tuorto
Copywriter:Chad Temples
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