People eat too much fat. Barmer Gek health insurance asked us to make people aware of how much fat their food contains. So we created posters made out of fat. We extracted the fat from popular dishes and designed posters with it. The fat of one product for one poster – no more, no less. In a complex chemical process, we extracted the fat from five different dishes and airbrushed it on white paper. The result: five fat posters.
Chief Creative Officer:Alexander Schill
Executive Creative Director:Maik Kähler
Creative Director:Christoph Nann
Art Director:Roman Becker
Design:Felix von Pless
Account Manager:Ines Herbold