AV Chiado / Turismo de Portugal: QR Code

June 01, 2012Filed under Media and Transport, Tourism
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The idea was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions. From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado.

Advertising Agency:Mstf Partners, Lisbon, Portugal
Production Company:Lobo Mau
Sound Production:Indigo
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